Winner of best animated Short at the Academy Awards 2010
France, 16 min, Directors: Franςois Alaux, Hervé de Crécy, Ludovic Houplain
*NSFW: Strong Language
From the French collective H5, Logorama stands out for its unique rotoscope animation formed entirely out of iconic brand logos. The Michelin Man and Mr. Peanut walk the street, Evian mountains fill the backdrop, and wings of the Bently and Aston Martin logos take flight as birds. It’s a smart concept that makes a bold statement about product placement and anti-consumerism, but the film unfortunately falls apart when the juvenile dialog kicks in. — idsgn
Over at abduzeedo.com there’s a series of posts, logo selection A through to Z. There is a great selection of logos in the collection which showcase lots of good ideas and styles in logo design.
These are just my personal picks, a couple of favourites from each of his posts that stood out to me. O - Z will be next
La Strada identity and design work.
Scrabble packaging redesign concept by Matt McInerney
(follow up to earlier post)
This is the follow up to my previous post about redesigning the Scrabble logo. This is the entire academic project: my concept for redesigning the Scrabble packaging. My design strips away the need for a box to hold your board and instead turns the package into the product. This new Scrabble board functions more like a book, featuring the logo and instructions on the outside, with a board on the inside that’s revealed as you open the package. The two pieces/boxes that make up the package and board are hollow and features tabs at the top that can be opened. This is where you’ll find your Scrabble pieces and tiles. To keep the package shut, I embedded two magnets in the material on opposite sides of the board.
The new package is only about 10 inches tall, so it can fit comfortably on a bookshelf, no need to stack it on top of or underneath other board games. This package also cuts down on materials used to make the game. There’s no need to put a box or slip around this, the cover serves as a display for the product on store shelves. If you’d like to see higher quality photos of the project you can check them out on flickr.
This is classic looking, yet modern at the same time. The product = packaging concept is something i always love, and in this instance is seemless. Was watching some family play scrabble just this week on a 20 year old board, because it’s the type of thing you have & keep for years, pulling it out when the power goes off or on stays at a beach house. I’d like my family scrabble board to be this one. Too back it’s just an academic project and not live. Scrabble should totally buy this.
Logo Of The Day | 2009-10-24 | Figure 9 Simple but good ideas are what make the most successful logos. A logo is, in a way, a summary of the company. That does not mean it has to cram in everything about who or what the company is but it does have to capture, in a single mark that something that will make you notice, remember, take a second glance or feel confident in the brand in some way, for some reason. — Tiffany