Useful | Useful is a a design studio based in London, UK. Their client list includes Topman, YMC, Used Magazine, Olivia Morris, Hanna Ter Meulen and Freedom Jewllery. The images above are from the identity and branding of Draw In Light. I love the packaging of the catalog, the print is lovely and the color pallet is spot on. The typography is clean and done with wonderful care for details and works fantastically with the photographs.
We were approached by “Draw In Light” to create the branding for their new woamns wear label. We created an identity based around the idea of light and crystials that ran from the logo to the imagery for the AW/10 colletion. We art directed, photographed, retouched, designed and produced a look book which incorporated an exclusive numbered screen printed poster. We also design and created the website.
Have a look at more of Useful’s works here.
caught my eye / 3D glasses package
Something about this packaging by Michael Chiang caught my eye. Wish I could get a look at through the glasses!
Don’t Mess with it
We’ve all seen it. The layout with 8 different typefaces, including both comic sans AND papyrus. But worse yet, with one of them stretch across the page to fill a space. Hardly legibly, and certainly not beautiful, this is type bastardization. Messy Design decided to tackle design’s worst nightmare with this visually startling, entertaining and educational promo piece
“Addict” a conceptual project by sophia umansky
This is a conceptual packaging project that comments on addiction by exploring the traits and symptoms of an addict through cigarette packaging. (how appropriate)
Her execution and thought process is really interesting. Read on! Trust me!