Children die from…. posters
part of an advertising campaign by Fabrica for Unwho & Unicef
This series creates interesting and impacting visuals but I have some uncertainty about them. See more…
Authorship: Art direction Valerie Gudenus, Photography Piero Martinello, Creative direction Omar Vulpinari
Now, I really do think these are good advertisements / exposure pieces but I think they have some drawbacks as well.
I understand the choice to use plasticine people as it relates to using child-like or child-related imagery to get across the message, but personally the excution seems almost comical in the way they are portrayed.
To me, this seems to belittle the seriousness of the message.
“It was really important for me not to produce something that is obviously cruel and gruesome. I had worked with claymation and stopmotion animation a while ago. When I saw that the campaign would be about child injuries I decided to create something that could connect a child’s fantasy world with reality.
Clay characters in bright colors are usually associated with childhood and fun. Seeing them in dangerous situations, helpless and hurt, people will realize that child injuries are something that shouldn’t happen.
I hope that seeing the campaign decision makers will be reminded of their own families or their childhood and think about what they can change in their communities.”
To be honest I can’t decide. Perhaps I’m just a horrible cynic to see humour in these colourful maquettes being squished, burnt or splatted on the ground. Maybe it’s that exact naive innocence the portray that makes it effective.
Either way I can’t seriously be entertained by the dying plastacine people, because the message is about real children who have lost their lives un-necessarily which is heartbreaking.
It’s that cynic vs sympathetic tug of war that makes these feel uncomfortable to me a bit. But either way, they are great I think.
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