it's designed

(via brianproject)

I’ve seen this billboard a few times before, but it re-enforces in my mind something that I tend to forget.
The other day I borrowed a design t-shirt belonging to Adam and was thinking about it’s message. Actually, here’s the shirt…
Now, on the shirt, I couldn’t quite grasp it’s point. “The Medium is the Message”. The medium, a trendy multicoloured, multi-languaged typography shirt, IS the message? What’s the message? Trendy? heh. In fact,earlier that day, I had argued that the message determines value and not the medium. Upon coming across this image, however, I ‘get it’ again. That ‘aha’ moment.
So often we take the medium for-granted. We know, ok.. so it’s a poster, an e-flyer, a website maybe a billboard, and we immediately see it as a blank canvas to be completely covered and just hold the message. I fall prey to thinking of it as dimensions, I know the design has to fit this size. And move from there. But some of the most engaging messages come about when designer’s remember their medium. Remember to choose a medium that works the best with your message. And even if you are mandated to use a specific medium, remember a billboard does not always have to be a billboard. It can BE the message.

I’ve seen this billboard a few times before, but it re-enforces in my mind something that I tend to forget.

The other day I borrowed a design t-shirt belonging to Adam and was thinking about it’s message. Actually, here’s the shirt…

Now, on the shirt, I couldn’t quite grasp it’s point. “The Medium is the Message”. The medium, a trendy multicoloured, multi-languaged typography shirt, IS the message? What’s the message? Trendy? heh. In fact,earlier that day, I had argued that the message determines value and not the medium.

Upon coming across this image, however, I ‘get it’ again. That ‘aha’ moment.

So often we take the medium for-granted. We know, ok.. so it’s a poster, an e-flyer, a website maybe a billboard, and we immediately see it as a blank canvas to be completely covered and just hold the message. I fall prey to thinking of it as dimensions, I know the design has to fit this size. And move from there. But some of the most engaging messages come about when designer’s remember their medium.

Remember to choose a medium that works the best with your message. And even if you are mandated to use a specific medium, remember a billboard does not always have to be a billboard. It can BE the message.

Source: thebrianproject